Rebrand Project
Say goodbye to tugging and pinching lashes and say hello to an eye-catching look. Custom designed for both at home and professional use, our lash curlers fit curves of all eye shapes and sizes. Create the most voluminously curled eyelashes in seconds.
Art Direction/Design
Brand Identity Creation for Brilliant Beauty Professional Grade Tools
Art Direction/Design
Full Funnel Brand Identity
Starting with the logo, Brilliant Beauty was given a top to bottom redesign. We created a brand that can proudly accompany the same spaces as luxury makeup products. Whether in brick and mortar or online marketplaces, this design is sure to turn heads.
Art Direction/Design
Design System
We further built out the identity with creation of a packaging system. Using a mix of soft-touch and spot-gloss on the carton, we were able to highlight the individual product color within a system with a clear, solid brand base.
