Brand Identity Project
Wiggy’s is an American Manufacturer based in Grand Junction, CO with a second location in Anchorage, AK. They specialize in military-grade sleeping bags and clothing made for extreme weather conditions. The brand’s personality is rural, patriotic, fearless, and reliable.
Logo Design
The new logo plays off of the idea that Wiggy’s clothing will keep you so warm, that the extreme outdoors feel like your natural environment. The new bear “mascot” represents every adventurer’s connection to the wilderness and wildlife.
STYLEGUIDE
The color scheme is designed to create a faded, vintage appearance across assets that also bring pays homage to the national park logos and vintage patches. The illustration style features an overprint style to bring an analog connection to digital space.
DESIGN ELEMENTS
Icons and illustrations are designed to feel more hand-made by offsetting colors similar to what you may see in screen printed artwork. This gives the brand a handmade touch.
BRAND TOUCHPOINTS
UI/UX
An app for avid outdoorsman helps you plan, log, and shop for your trips all in one place. Sourcing route planning information from national park maps, photos from other travelers tagged with points of interest, and suggestions for what gear you would need based on terrain, temperature, and travel time. This tool helps turn first-time customers into lifelong, brand-loyal members of the wiggy’s lifestyle.
WEBSITE DESIGN
A responsive e-commerce website is crucial for a customer base that spends most of their time outdoors and on-the-go.
