Brand Evolution
Light up the night with Amazon’s best selling LED glowing sports balls! Play soccer, volleyball, and basketball after sunset. Now including glowing golf balls, baseballs, and pickleballs.
Art Direction/Packaging Design
Logo Evolution
The Glow City brand evolution goal was to elevate and simplify the brand without causing much disruption to existing products and creative. We executed new photography and refined the design while focusing on new products first
The logo was lightly adjusted due to legibility. In addition to letter refinement, strategic spacing and alignment changes were executed to ground and balance the wordmark.
original
revised
Packaging Design
Art Direction/Packaging Design
New Packaging with large, attention grabbing text was designed to help us stand out against competitors on the SERP and make the product more giftable than ever.
CW: Mark Hoban
Design: Logan Barteky
Brand Positioning
Art Direction/Packaging Design
Along with new packaging, we brightened up the main listing photo to highlight the light up feature prominently. This draws the eye to help increase sessions in the digital space.
Art Direction/Design
Listing Photo Design
We worked closely with the product launch team to prepare packaging, photography, video content, and retail assets for a number of new products including GlowCity golfballs, baseballs, and pickleballs as well as expansions in our basketball products.
