Partial Rebrand Project
For sore, busy, and active feet. Melt away aches & pains with a heated shiatsu massage to soothe, relax & recover.
About the Brand
Cloud Massage
In the Begining
Cloud Massage was originally targeted toward an older audience and had a stiff and sterile overall aesthetic. In an effort to capture a larger market share, the brand received an update to the look and feel. Cloud Massage today is seen in warm, soft environments as the brand name becomes synonymous with relaxation.
the rebrand
Art Direction/Design
Brand Book
While we did not update the logo (had received a recent refresh), we used it as a building block for the rest of the brand identity. Our goal was to entice the customer with the blissful, spa-like feeling brought straight to the comfort of their home.
Art Direction/Design: Logan Barteky
Copywriting: Mark Hoban
Photography: Mike Fahey
Videography: Darshak Zala
Video Editing: Chris Thomas
Photography
Video Direction
Video content was created with the Amazon audience in mind. This video would be featured on the Amazon Listing, Storefront, and used as a Sponsored Brand Video on the Amazon Search page.
Art Direction/Design
Listing Design
Art Direction/Design