Brand Refresh
Nippies is a premium nipple cover brand for the modern woman. The brand has been expanding since 2022 with multiple new product offerings to meet various fashion, coverage, and support needs.
Style Every Moment
Nippies previously struggled with a dated and undefined visual presence and a basic tone of voice. Our team worked to bring confidence and fun to the brand identity that would speak to the modern woman.
Product Expansion
As the brand extended its product offerings with new colors and styles, our team updated the packaging system to comply with retailer requests and created new cartons that fit seamlessly into the product family. We optimized key selling points to highlight product differences and ease shopability. Nippies are sold by a number of retailers including Aerie, Nordstrom, Revolve, Anthropology, Francesca’s, and Petal & Pup.
Art Direction & Design
Visual Style Evolution
Art Direction
Video Direction
Taking a more social-first approach, this campaign aimed to reach audiences that had not heard of the Nippies brand name and introduce ourselves. We created a range of videos including long-form informational content for platforms like Youtube, Roku, and Prime Video as well as thumb-stopping content with a curious hook for social platforms like Meta and TikTok.
Art Direction & Design
Full Funnel Marketing
Our 360° reach included digital advertising to increase brand awareness, increase traffic for promotional deals, and promote new product launches through social platforms and amazon sponsored brand content. We also created organic content to build brand trust and educate customers about our products.
That’s a Wrap!
PHOTO: Mike Fahey
VIDEO: Darshak Zala
PRODUCER: Fabian Owens
COPY: Mackenzie Kutzer (CW), Val Delgado (ACD)
ART DIRECTOR: Logan Barteky
CREATIVE DIRECTOR: Mallory Ashwander
VIDEO EDITING: Chris Thomas, Michaela Bradley
WARDROBE: Rebecca Stacey