Rebrand Project
The putting tool made to perfect your putt with ease. Add birdies to your game with a putting mat that sets the standard for tour tested success.
About the Brand
During my time with the brand, we worked with PGA and LIV golfer, Dustin Johnson. We collaborated with adjacent sponsors Adidas and TaylorMade as well as Major Retailers including Walmart, Dick’s Sporting Goods, and Golf Galaxy.
Sponsored by 2x Major Champ Dustin Johnson
Brand Positioning
About The Brand
When the brand was introduced to our team, we were facing a slue of competitors with similar products and design. Our challenge was to elevate the brand perception, both on shelves and online, to enforce that Perfect Practice is the best putting mat on the market.
Art Direction
Brand Evolution
As part of a collaborative team, we created a new look and voice for the Perfect Practice brand in order to position ourselves as a serious player in the golf category.
Copywriting: Mark Hoban
Design: Jamison Perkins
Art Direction: Logan Whitlow
ACD: Lara Harris, Val Delgado (Copy)
BEFORE
AFTER
Art Direction/Design
Style Guide
Creating a style guide was key to ensure that brand elements were being used uniformly across all platforms while working with cross-functional teams.
Art Direction
Production
Our in-house production team brought the vision to life. Creating new, elevated content for evergreen use was a major goal of this brand evolution. In preproduction we collaborated by using a shotlist/storyboards, moodboards, and close teamwork to select the right locations and talent.
Art Direction: Logan Whitlow
Photography: Mike Fahey
Videography: Darshak Zala
Video Editing: Daniel Martin DelCampo
CONCEPT
EXECUTION
Photography
Video Direction
Art Direction/Design
Amazon Refresh
With the launch of the V5 Putting Mat, the Amazon listing and Amazon Storefront were updated with product-forward imagery designed to easily highlight key improvements from the V4 Mat.
Art Direction/Design
Listing Design
Art Direction & Design
Full Funnel Marketing
New branding and strengthened messaging was extended to all channels through advertising campaigns including DSP advertising, Amazon Sponsored Brand Ads, Meta Ads, Google, and more.
Art Direction/Design
