Brand Evolution
Get rid of tough pet odors. Angry Orange pet deodorizers & stain removers are safe around pets, children, furniture & floors with over 120,000 5 Star Ratings.
Brand Evolution
Art Direction
The full funnel brand evolution was executed across print and media platforms resulting in the brand’s hockey stick success taking it from a $1M brand to upwards of $30M.
Art Direction/Digital Designer: Logan Barteky
Packaging Design: Jamison Perkins
Copywriting: Charlotte Seley
Bright new labels with bold personas were designed for Angry Orange products. The updated design system gives customers a clear path while navigating the product line.
For digital shelves, we implemented a hangtag on certain products to loudly communicate key product features.
Competitive Positioning
Art Direction/Design
Listing Photo Design
Art Direction/Design
Listing photos for the updated products were given a fresh start across platforms including Amazon, Target, Walmart, and Chewy.
Product Launch
Cat-Friendly Enzyme Cleaner
This enzyme cleaner eats and destoys stains with a new fresh scent that is more cat-friendly than the original orange scent. With an inverted color scheme and addition of teal to the label, we created a bottle that would stand out among the rest.
Art Direction/Design
