Product Design
Centered around outdoor gaming, Boulder products are designed for easy family fun. Play bolder with Boulder.
Product Design
To compete in the market of high-end pickleball paddles, Boulder was looking for sporty designs that would stand out on the SERP and aligned with the technical structure of the paddles themself.
THE DESIGNS
Using simple visuals like color blocking, halftones, and a groovy color palette as a callback to the time and place pickleball was invented (Bainbridge Island, WA, 1965) we created a technical, analog look that invites customers to step away from technology and enjoy a simple game of pickleball.
Testing and Ideation
Knowing we needed to incorporate a bold color palette to stand our on the SERP, we explored a range of concepts using a variety of color palettes. From there, the client was able to see a version of designs that fit the end goal better than what they originally set out for which was a “pop art” look and feel.
We used crowd-source testing to confirm our choice testing our concepts as well as testing against competitors.
Later in the process, we added a 5th “stealth” paddle that was designed to be more sporty and high-end. We created a look that fit with the existing modern, yet retro concept that conveyed serious performance for the more seasoned pickleball player.
