Brand Collaborations

Art Direction

Branding
Advertising
Product Extension

The 2025 Nippies brand evolution redefined the brand’s visual identity through creation of a style guide and marketing toolkit, A commercial photo and video shoot captured new brand content for advertising. Packaging for new products was created as the brand expanded to new retailers including Aerie, Petal & Pup, Anthropologie, and more.

Brand Evolution
Advertising
Packaging
PDP Design
Responsive Web Design
Product Extension

Perfect Practice came to us with little identity that relied on it’s sponsors and endorsements. The visual identity was created and expanded to become more competitive online and on shelves at Dick’s Sporting Goods and Walmart.

Branding
Packaging
PDP Design
Product Extension

Without losing the brand recognition that Angry Orange had built in it’s early years, the packaging and branding received a visual lift to prepare for the brand’s entry to brick and mortar with partners like Walmart and Target.

Branding
PDP Design
Product Extension

Cloud Massage was given a new visual identity to become more aligned with the relaxation and comfort that the product brings to the customer.

Brand Evolution
Packaging
PDP Design
Product Extension

The Glow City brand evolution had an initial goal of creating packaging that stood our on the highly competitive Amazon SERP. From there, an updated and simplified brand identity was created and expanded to hero products and new releases.

Brand Identity & Logo Design

A decade of experience in advertising, marketing, and branding.

(That’s me in the photo!)